These are the nine component systems, which should be in place, to execute a successful direct-to-customer retail commerce strategy. The order is significant in only one point — marketing should be last. But I’ve found this sequence is generally correct
- product master
- order management system
- single view of inventory
- warehouse management system
- product delivery
- content management system
- customer service
- web store
- marketing
In addition, this applies to e-commerce, brick-and-mortar, mobile, catalog — this is the infrastructure you need.